How to help Search Engine's find your website?

Last Updated on Tuesday, 06 April 2010 17:41 Written by Anthony Pesce

Today all businesses, big and small, have websites. How do you ensure customers find your website (as opposed to your competitor’s) when performing an online search for your products or services? The answer is Search Engine Optimization (SEO).

Google and Yahoo searches return hundreds of results. Search Engine Optimization (SEO) is a process used to ensure your business’ website is at the top of your customers’ search results. SEO is one of the steps in the Fifth House Solutions methodology for web design and development. Some of the techniques we use in our SEO process include:

  • Fresh Content: Fifth House Solutions will work with you to produce content that is unique and relevant to your website's market. Top search engine listings are content-rich websites. Your business website must deliver user-centered content on a regular basis to keep customers coming back for more visits. Keeping your content as fresh as possible will ensure that your website moves up the search result ranks.
  • Keyword Search: It is important to know which keywords customers use most often in their searches for your products or services. Fifth House Solutions will research the keywords that potential customers use to search for your type of business. We’ll use broad (general, all-encompassing) and local (specific, service/product related) keywords in the text, titles, and headers when creating content for your website. This will help the search engines note the relevancy of your content and move your website to the top of the search results list.
  • Meta Tags: The coding behind your business website should have meta tags which are descriptive and align with your keywords. Unique page titles, descriptions, and keywords are vital to allow search engines to properly index your page. Think of your own searches, the search result links also gives you a basic idea of what the website is about. You base your decision to continue and click on to a website by reading those descriptions. That is your sales pitch. Your one-minute elevator presentation. Your introduction.
  • Performance Feedback: Fifth House Solutions will monitor and report on your website's performance in search engine results. We’ll determine which web pages rank highly for your target keywords and which do not. As needed, Fifth House will modify the content, code, and links on poorly performing pages to help boost their rank.
  • Clean code: We’ll keep your code clean from unnecessary programming in order to make your website search engine friendly. Fifth House Solutions will optimize and minimize the use of graphics, Java code, or Flash animation on your website (since this coding is difficult for search engines to index).

You have a website, now you need to make sure your customers find it. Fifth House Solutions will optimize your customers and potential customers search for your business. We’ll enhance the probability that your clients will find your website when searching through the thousands of pages related to your business. Visit the Fifth House Solutions website today to find out more ways we can serve your business’ internet needs. Learn more about our SEO solution.